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What is SEO, why is it important?
Many companies under-estimate the power of the web and how it can help your business. Search engines such as Google, Bing and Yell are quickly becoming the first place people look when wanting to find a company, product or service. This is where SEO becomes the key to making a website work…
What is SEO? It is an abbreviation for Search Engine Optimisation and is used as a key tool for website owners to get more traffic to the website. What does it do? It’s a way of analysing and building websites so that they can be found a lot easier when they are indexed by the search engines.
SEO can help make the content on your website more relevant and easier to understand when the search engines are crawling your site and indexing the data.
If you search for help in trying to get your website higher in the search engine results you will find hundreds if not thousands of different methods that claim they can help, however I believe SEO is by far and away the most effective method used to date, the reason for this is because by structuring the content effectively and getting link backs shows the search engines your site is more valuable this making them more inclined to rank your site higher.
The goal when using SEO on a website is to get the traffic increased and to appear on the first few pages of the search engine, also ensuring that the website stays in this position and comes ahead of the competition in the search engine results.
Simple SEO Advice
1
Keyword(s) in Domain Name
If possible, put your main keyword in the domain name. www.bestdogcollars.com
2
Hyphens in Domains or not
For SEO it seems that there is no difference between delimiting words in domain name or writing them together
3
What is wrong with hyphens in the domain name
It's just people are more used to domains without hyphens.Stop Press:- Matt Cutts of Google seems to prefer domains with hyphens.
4
Domain Name Suggestion Tools
there are several websites which will generate possible domain names from a list of keywords you supply. Click the following Google Search link google.com/search?hl=&q=domain+name+generator
5
Landing Pages
These allow you to fine tune a page on your website for a particular keyword phrase.
6
Keyword or Keyword Phrase
People talking about keywords usually really mean keyword phrase.
7
Synonyms
When writing it is good practice to use synonyms as an alternative to the main keywords as it makes reading the article more interesting less turgid this is also sensible for SEO reasons. So you might describe a girl as pretty or beautiful or attractive. They will increase the page ranking.
8
Goldilocks Effect
Any technique that is used to improve the SEO of your website will if over-used damage the page's ranking. So use your common sense and get it "Just Right".
9
Alt Tag for Images
Ensure that the principle relevant images have a keyword-rich descriptive ALT tag. eg "Baboon using hairbrush"
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Image Names
Ensure that you name your relevant images with keyword-rich names . eg not baboon1.jpg but "baboon-loves-his-hairbrush.jpg"
11
Google Page Rank
Google ranks pages 0 to 10, 10 being the best. PR 3 or 4 is usually good for an Internet Marketing site.
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Alexa.com
Alexa is a quick way to get data on your page rank, incoming links and general popularity.
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Keyword Stuffing
This is name given when there are too many references to your keywords. Google may decide that you are a Spam Site and demote or sandbox you.
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Google Sandbox
If your site upsets Google your site may disappear from the SERPS and effectively be sandboxed.
15
SERP
Search Engine Results Page: you want to be on the first one or two for your keyword phrase.
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Organic Traffic
This is the best kind of traffic which arrives because you've done your SEO and because your website has good content. This traffic is caused when people find you in the SERPS and is FREE.
17
On Page SEO
This refers to all you can do optimize your website or web page for SEO as apposed to the more difficult Off Page SEO which includes back-linking, blogging, Social Website marketing.
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Broken Links
Everyone dislikes broken links, missing images, Google does as well and will down rate your site. Use a link-checker website to get a report on your site
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Well structured site with good navigation
Anything that makes your site easy to navigate for humans will generally make it easier for Google to explore and index your site.
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Site Map
A Site Map makes it easier for Google to navigate and index your site. Site maps are best generated by an automatic tool as they are easier to keep updated.
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For internal linking - put nofollow attribute on links to unimportant pages
eg like "Privacy Policy", "Contact us" and other pages
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Nofollow attribute for hyperlinks
<a href='htttp://squidoo.com/' rel="nofollow">NoFollow Attribute</a> This is used by forum and blogs to reduce the amount of spam postings as any resulting link is worthless. You can use it indicate to Google which pages on your site are important.
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Title Tag,Meta Description and First H1, H2,H3 Tags
These are the most important tags and in that order. They should really say the same thing, all variations on your keyword phrase.
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Web Silos
This is the sectioning of your website into different themes that are hardly inter-linked but have a lot of internals links.
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Breadcrumb Trail
A breadcrumb trail is a navigation tool that allows a user to see where the current page is in relation to the Web site's hierarchy. It is very good for people visiting your site as they always know where they are, it is also brilliant for SEO as it is keyword rich.
e.g.
Baboons - Baboon Hair Care - Baboon Hair Brushes each section of the breadcrumb trail is clickable.
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Visit Competitors Websites
When you put your keyword phrase into a Search Engine go to the websites that appear on the first page and see what they are doing right.
Read their Meta tags look at their layout, keyword frequency; is there anything you can learn from them?
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Viewing your website as a visitor would
It's important to try and view your website as others might. The could ask a friend or colleague to review the site, how easy it is to navigate your site and what he perceives the message to be. Also there are many websites which will analyze your site from a SEO point of view.
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Why you will succeed with your SEO
You will succeed because you painstakingly apply what you know. Every significant image with an Alt Tag, relevant and different Title and Meta tags on every page, good focused content, intuitive site navigation and so on. This requires persistence and patience and many people frankly can't be bothered or get fed up halfway through, if you don't then your website will do better than theirs.
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Add new content regularly
Search Engines like fresh content, in fact they pride themselves on their ability to index new information.
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Meta Keywords Tag
Focus on phrases, rather than single keywords in your Meta Keywords section
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Meta Keywords Tag
Use a maximum of 10-15 keywords/phrases in the Meta Keywords tag on each page of your website. Make sure they different for each page, a maximum of 400 characters including spaces, commas.
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CSS
Put your CSS in includable stylesheet files eg /css/main.css this reduces the clutter on your page and makes life easier for the Search Engine Robots who index your site.
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robots.txt
A little file in your home directory which tells the search engines what NOT to index.
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Anchor Text
You will often see a hyperlink Click Here The clickable bit is called Anchor Text It is essential in SEO terms to get your Keyword Phrase in there instead eg Click the following to learn more about Baboon Hairbrushes .
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On Page/Off Page SEO
On Page SEO is everything you can do on your Website to optimize your SEO. That in a way is your easy part because it is under your control. Off Page SEO is everything you do to get other people to link to your website it also includes all the links you can get back to your site Backlinks by posting in forums and by social marketing (Facebook, Twitter etc). Once again the quality and relevance of any links is very important.
36
Backlinks
Links to your site from other relevant quality websites and forums. One-way links to your site are the best as they imply that your site is the important one. Best if from a related site with a high Google PR. Should not be from a link farm.
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Local SEO
Many service-based businesses such as plumbers, dentists are only interested in attracting local customers. Local SEO is currently very big.You need to get local geographical information into the website.
38
Traffic Retention
Once your hard-won visitor decides to leave your site make sure that as many as possible of the hyperlinks leaving your site are to OTHER websites you own! Don't have just-for-the-sake-of-it links to Wikipedia etc.
39
Keyword Density/Saturation
This is the number of times your most important keyword phrases are repeated on a single page, helping to indicate how that keyword is the "focus" of what the webpage is about. Most webmasters aim to get a 3%-7% saturation rate for their most valued keywords or keyword strings. Search Engines may penalize saturation above these levels, don't risk it.
40
Google Analytics
The easiest way to keep track of visitors especially if you have lots of websites is to use Google Analytics (free). Tell you how many visitors per day, month. Where they came from, what keywords they used to find your site etc etc
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Is their a hungry market for your products or services?
Have you researched this? I mean no matter how good I do a site for Baboon Hairbrushes no how well I implement my SEO , no matter how much I spend on PPC I'll obviously never sell a single one. Is there enough of a market for your product be honest??
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PPC : Pay Per Click
This is legitimate way to buy traffic. However many people lose money with PPC as it is a skill in itself.
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Canonical URL : http://www.baboonhairbrushes.com/
Not http://baboonhairbrushes.com/ not http://www.baboonhairbrushes.com not http://www.baboonhairbrushes.com/index.html
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Linking to your pages
Don't link to /hairbrushes/ in one place and /hairbrushes/index.php in another, Google will split the link-juice between the two versions it will NOT assume that they are the same. Lesson 1 be consistent. Lesson 2 use the short form /hairbrushes/
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Link Juice
The amount of credit you gain or lose every time you link either internally or externally. Gain if it's to a quality relevant site with as good or higher page rank, lose if it is to a low ranking site with no relevance to your keywords.
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Don't use nested HTML Tables
If when you view-source your webpages the HTML looks a jumbled up mess then it will also look that way for Search Engine robots. Use CSS Stylesheets instead, properly used they vastly reduce the html in your pages.
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Buy your Domain LAST: After your research
Many people regret their choice of domain name which they rushed into!
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Hot buyers
Something who is considering buying a new television types "flat screen television" into a search engine. Someone who is close to buying types in "Panasonic TC-L22X2", he has narrowed down his choices. Which visitor would you rather have a shop-window browser or someone with his credit-card in hand.
49
Targeted Traffic
It is unfortunately not good enough to get traffic what you really need is quality targeted traffic that means the people who come to your website are potential customers. If you get quality traffic it probably means that you are getting your SEO right.
50
Hyperlinks : Use the Title Attribute
Sometimes it may not be convenient to get your keywords into anchor text eg lack of space, but you can always use the title tag.
<a href="http://passiveearners.com" title="Learn how to create passive income streams"> Passive Income</a>
In fact we should always use the title tag but very few do!
51
SERPS : The double battle
Yes you want to get on SERP page one or two, but that's only half the battle people still have to click your link. Whether they do mostly depends on whether the excerpt shown by the Search Engine is sufficiently punchy to attract their attention and more importantly reassure them that your website/page is what they've are looking for.
52
Keyword Phrase Synonyms
When writing elegant easy-to-read English it is necessary to avoid repeatedly use the same words or phrases to do this we instinctively use synonyms. Search engines like synonyms as well and people using Search Engines are likely to use all sorts of variants on your keyword phrase. Use a Thesaurus to get more synonym ideas , a book or a website.
53
First Paragraph of your webpage
The search engines may use this as the representative excerpt of your website in the Search Engines. Concentrate on making this punchy and end it with a hook to encourage them to click on your link and once on your site to carry on reading it.
54
What are your potential customers entering into the Search Engines?
This is the never-ending question, lots of websites including Google will try to supply you with this information e.g. Google Trends.
55
Persistence: What will make the difference
You have to keep improving your copy, your SEO until you start to build traffic, you may never know what it was that finally made the crucial difference but it won't be down to chance it will be down to your persistence.
56
Evergreen Niches
Health, Wealth, Relationships, Animal Care. Sorry if you think these are dull, these are the evergreen markets which will always work and even if there already a million sites there is room for more more.
57
Blog Topical News
Serious news or celebrity news doesn't matter but you must be quick as soon as the story breaks
58
URL Sub-Directories Depth
http://www.baboon-hairbrushes.com/african/congo/ two levels maximum is optimal for URLs.
So avoid http://www.baboon-hairbrushes.com/african/congo/southcongo/
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Ugly URLS
Search Engines don't like and get confused by dynamic webpages with complex parameters eg:-
http://www.baboon-hairbrushes.com/page.php?continent=africa&country=congo=region=x1234
( you can use URL rewrite rules to mask these) so that the above URL has a virtual URL of form.
http://www.baboon-hairbrushes.com/africa/congo/
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You are in many different SERPS pages for many different Keywords
Many of course are hopelessly low down but who knows they may bring you occasional traffic. Other phrases may suddenly rise in the rankings because some event has made them topical. You have to decide which keyword phrases you are going to prioritize on. What this means is that SERP rankings are fluid. You have to remain alert and flexible.
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SEO: Ideally you are doing the SEO for just one website
SEO is a full-time occupation and is on-going you have to be alert for changes in ranking, trends, broken hyperlinks etc etc. The sites you are trying to manage the more your efforts are diluted.
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Long Tail Keywords
These are keyword phrases with quite a few keywords in them e.g. "Green Baboon Hairbrushes". The trick is to find a Long Tail Keyword that has significant searches but not much competition.
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Backlink Double Whammy
The most important thing about a relevant backlink is the link-juice if people actually click on the link and visit your site then that is a welcome bonus.
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No follow Backlinks
Yahoo Answers is a great source of traffic even though like many such sites it only allows no follow hyperlinks., it is still worth it because of the traffic. The question you have to answer is how much time and enthusiasm do you have for establishing your Yahoo Answers reputation?
65
Split Testing
This is trying out two methods and comparing the results, so you could try promoting a product one way on one landing page and the another way on a different page and then after a period of time measure the results.
66
SEO: Your Integrity
Play it straight, no Black-Hat Techniques, the Internet is a double-edged sword you don't know who is watching you.
67
Black Hat SEO
This includes Doorway Pages, these techniques allow you to hijack traffic that the actual content of your site doesn't merit. Search Engines don't like this and will probably sandbox your site. Black Hat techniques usually only have short term benefits which don't outweigh the risks.
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White Hat SEO
Legitimate techniques to maximize the attractiveness of your site to the Search Engines.
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Keep thinking of ways to stand out from the crowd
Keep looking for an angle, a slant, for originality a new way of looking at something that no one else has spotted.
70
When describing something be as precise as possible
That's not a bus it's a "1966 Routemaster RML 2548". Do this to get the Long Tail Searches.
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Content is King but with SEO it is so much better
Content is King but today there are many sites with excellent content the easiest or only way to pull ahead of them is by maximizing SEO.
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Regular Fresh Content
Search Engines like to see regular changes to you website. Dormant websites gradually slip down the rankings.
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Incorporate a Blog
A blog is an excellent to way to keep your website fresh and to focus visitors on new developments in your business.
74
Calls to Action
Instead of writing "Best Squidoo Poll" "Take the Best Squidoo Poll Now!". Get Your Sneak Peek..., Free Guide on ... , Learn how .... Turn your link from passive to active.
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Internal Hyperlinks
Be sure to include your keyword phrase in internal links both hyperlinks which jump to a different part of your page and also to different parts of your website. Search engines estimate such links must be important. If you don't have any such links consider adding them!
76
Logout of Google before checking your position in the SERPs!!
If you are logged into your Google account, Google will tailor your search results to suit your previous search Preferences this completely skews the results and will show your sites appearing much higher in the rankings! Best thing use somebody else's PC!
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Deep Linking
Search engines like to see links that go elsewhere than your home page e.g. directly to a subsidiary page or article. The only problem of such links is that they easily get broken when you reorganize your site.
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Keyword Stemming
This is the process of using a popular keyword and modifying it in order to increase your chances of getting hits.
So if search is the base or stem word, you should also work in searching, searchable, searched etc
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Your SERP Extract
If you search for your website what does it look ?
101 SEO Tips to get more Traffic <-- Highlighted link
101 SEO Tips explains SEO as simply as possibly. Not just what you have to do but the commonsense reasons why you should do it.I've made a lot of mone... <--- whoops broken off , should be punchier
http://www.squidoo.com/101-seo-tips <--- displayed URL
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Title Word Order Counts
If your title is "Baboon Hairbrushes" you will appear higher in the search engines when people search for Baboon Hairbrushes than a Title
"Best hairbrushes for Baboons" and vice-versa. You have to decide which keyword phrase you want to target.
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Make Your subtitles Questions or Answers
People are always using Search Engines to Ask Questions or seek Solutions. Try making your Headings either Questions or Answers
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The important first 50 words of text
These should be a nutshell description of your web page, they should contain a sprinkling of your keywords. These 50 words may be used as the excerpt display by search engines, so they must engage the interest of any human visitor, they must be compelling.
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URL/Domain Age
Search Engines give greater credence to old domains, five years is a nice age, provides a bit more evidence that this was not a fly-by-night website created by an aggregator.
84
Get Backlinks Slowly
It's hard to get them quickly so Search Engines will be extremely suspicious if a previously unknown site suddenly has lots of links.
85
Think Seasonal, think Topical
Which of your products are seasonal Xmas, Easter etc, which are in the news, if so blog them and put them on your home page. Bricks and mortar stores are constantly rearranging their shop displays.
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Warm List
This is your list of friends and colleagues and forums that you use regular which you can use to see a little traffic for a new site, blog or lens. Don't abuse your warm list, save them for important launches!
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Hungry Crowd
Not all traffic is equal , traffic from a Hungry Crowd that is what you need , targeted traffic from people with their credit cards already in their hands
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Why SEO Analysis Tools and Websites are so useful
These tools analyze your website dispassionately showing you what your Title, meta tags, first H1, the first 50 words etc. I'm often horrified to see that I have sites that I thought were fully optimized still contain SEO clangers! Many of the omissions occur because at the time you first created a site you were so busy with just getting the site up you neglected the vital SEO aspects.
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Get Inside the Heads of your Potential Customers
Are your customers sophisticate Internet users or not? Do they know they are looking for your product or what problem are they trying to solve?
You must know why people would want to come to your website. You must also know why your existing visitors came to your site.
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Observe your own behavior
Pay more attention to how YOU use Search Engines, try and notice what it is that draws your eyes and makes you click a link?
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Multi Titles
Separating a title with Pipes allow alternative Titles eg
<title>SEO Tips | Learn SEO | SEO Secrets</title>
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Social Marketing
Twitter, Facebook, Stumble-upon etc. People will click your link if you write interesting posts or appear to be an authority on a subject or because you are amusing. The power of Social Marketing is when people retweet or relink your article, posting or site.
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Use Site Analysis Tools on your Competitor's Websites
See what keywords they use, what they do right or wrong or just get ideas!
94
SEO is Non-Linear
A small change in SEO can have a dramatic effect, you may however never know which change. You just have to keep patiently improving content, improving on-page SEO and especially off-page SEO
95
Don't accidentally delete the thing that is bringing you traffic
Be careful updating a successful web page or website it's easy to remove the sentence or paragraph that is attractive to the search engines. Many website owners are astonished when their expensive new website gets less traffic than their old plain-Jane website. That's another reason why it is so important to know exactly why you are getting traffic.
96
Domain Name or Squidoo URL (2)
Since I have been researching this Lens I have noticed that domain names that include nearly exactly the keywords that you searched for will come top or very nearly top. Search for "Anti Jokes" or "happy dogs" or just test 2 keywords you arbitrarily choose yourself.
97
Build a Cluster of websites/blogs based on your niche
Build a cluster of websites and blogs around the same theme and inter-link them.
98
YouTube Videos as source of traffic
Video is becoming increasingly important as a traffic source, YouTube is used as a search engine by an increasing minority of people who consume (only) information visually. If people find your videos interesting enough they will click your link. Include the video on your website of course. When videos go viral your traffic could explode.
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Demographics: Who are your Customers?
research who is your Target Customer Market? Middle-aged women, housewives or working, affluent young people, silver surfers and so and then modify your SEO appropriately.
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Tip 100: Never stop thinking about your Keywords
Think about keywords day and night how can I get just the right keyword phrase into my content and make my content even more compelling, even more relevant. Keep improving your understanding of SEO, eat, drink and sleep SEO.
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Tip 101: Nothing your Rivals are doing is hidden!
By using analysis tools and view-source you can see what techniques competitor websites have used to get their site to the top, what keywords, what SEO, where they got their back-links from nothing can be hidden.
102
Google Hates Thin Content
Well it doesn't exactly hate it but rather it needs enough text to take your web page seriously, it needs enough words to index. You will notice serious bloggers write quite long articles. You will know if you've written enough or whether you have skimped.
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Content is King: Did you sweat the content?
Did you put your heart and soul into your content, did you thoroughly research, was most of it original, did you find a new slant?
Did you ask someone to review it, did you improve the elegance of the text, did you improve the readability? Remember this is the bit that is difficult to fake.
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UUU : Unique, Useful, Updated Content
This is what the Guru Seth Godin says is the secret to getting traffic, your content should unique, actually useful and frequently updated.
